Hearts out for Waukesha

On November 21, 2021, the city of Waukesha wasforever changed. The horrific events that took place during the annual Christmas parade forever changed hundreds of individual’s lives. Our hearts go out to and hurt for the innocent lives lost, those still fighting battles for their lives, and all of the families impacted by this tragedy. There are no words that put into perspective how hard this is. 

The entire team here at Wisconsin Red cannot even begin to understand what those affected are going through; however, we are here to be a helping and providing hand. Rather than celebrating and promoting our usual annual Black Friday Deals, we are choosing to focus on whattruly matters this time of year — family.

That is why we are proud to announce that 100% of all proceeds generated from online sales will be donated to the individuals and families impacted, now through the weekend.

In addition, we're adding a $1 donation for EVERY person that texts "RED" to 855-399-1209 and/or follows us on Instagram at @WisconsinRed.

Alternatively, please consider donating directly to one of the several GoFundMe campaigns relating to this incident. Verified fundraisers for people affected by the Waukesha Christmas Parade tragedy include a number of victims including children. You can find the GoFundMe link here:https://www.gofundme.com/c/act/waukesha-christmas-parade-fundraisers

We understand that our state, this community, is struggling. We want to give back as much as we possibly can. Our Wisconsin family is hurting, and as a brand that represents all that’s good about Wisconsin, we’re turning our focus to those families in need.

We appreciate and thank you for your support. And, most importantly, be sure to remind your family how much you love them this Thanksgiving weekend. 

#WaukeshaStrong #WaukeshaWednesday